YUICHI TOYAMA.
Marrying traditional craftwork and innovative design, YUICHI TOYAMA. sets the standard for ‘new made-in-Japan’ quality today.

YUICHI TOYAMA. is both a brand and a person: the name of the designer behind it all. He works from a philosophy of merging traditional skills with innovative design. You can see a particularly Japanese approach in his eyewear that isn’t afraid to combine opposites to emphasize the simple elegance and timeless beauty of eyewear as an everyday object.